Experience
2022–PRESENT • SENIOR WRITER / STRATEGIST
CJRW • LITTLE ROCK, AR
A free-range creative working across departments and media types, my current responsibilities include the following:
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Developing and presenting strategies to expand the reach of client brands across channels
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Concepting, writing, casting and aiding production on major TV, connected TV, digital video and radio campaigns
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Writing and helping develop interactive digital products for web and social media
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Collaborating with other departments to produce consistent campaign materials and maintain brand standards
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Writing, coordination and FCC compliance for all livestream broadcasts, sweepstakes and contests
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Leading team-wide planning meetings for significant projects
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Representing the agency in panel discussions and speaking engagements
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Working directly with creatives, account executives and clients to create, implement and measure campaigns
2021–2022 • SOCIAL MEDIA CONTENT DIRECTOR
CJRW • LITTLE ROCK, AR
Accountable for all social media content for all clients, the responsibilities for my current position include the following:
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Reviewing and approving all social media content across the agency
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Directly leading a team of artists, writers and coordinators from project kickoff to content delivery to performance reporting
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Creating first concepts for social media campaigns and assets, as well as presentation documentation for new and existing clients
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Tracking all content performance and adapting strategy as needed in light of audience response
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Using content performance and audience data as the starting (and ending) point for creative projects, proposals and concepts
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Encouraging a positive, creative and energetic atmosphere
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Assisting other departments with concepts, writing and consultation as needed
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Leading team-wide, content planning meetings for all significant projects
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Representing the agency in panel discussions, public events and speaking engagements (mostly about digital marketing topics)
2017–2020 • SENIOR COPYWRITER
CJRW • LITTLE ROCK, AR
Working across departments at CJRW, my responsibilities included the following:
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Developing and presenting first concepts for campaign creative
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Collaborating with multiple teams and departments to achieve creative goals and brand consistency
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Communicating first concepts to clients in presentations and meetings
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Leading the creation of proposals, briefs, contracts, FCC compliance initiatives and documentation for all digital projects
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Working directly with artists, writers, account executives, managers and clients to create, implement and measure campaigns
2010–2015 • CREATIVE DIRECTOR
MOTHLITE MEDIA (now Wonder & Wit) • CLEVELAND, MS
As Creative Director, my responsibilities included:
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Concepting, creative direction and copywriting for all projects
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Managing accounts and writing contracts
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Front-end web development (HTML, CSS, Flash/AS3)
2004–2010 • FREELANCE WRITER/EDITOR
CLEVELAND, MS
As a freelancer during this time I worked on various projects, including:
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Writing/editing for various magazines, newspapers, websites, books, program grants, grant reports, online newsletters and blogs
2004–2006 • CREATIVE WRITING INSTRUCTOR
COMMUNITIES IN SCHOOLS • GRENADA, MS
As a creative writing instructor for CIS, my duties included:
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Teaching three sections of creative writing classes per semester
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Editing and developing 15 poetry anthologies for various CIS writing programs in Mississippi
Education
ENGLISH B.A.
Delta State University, Cleveland, MS
POLITICAL SCIENCE B.S.
Delta State University, Cleveland, MS