top of page
About-Page-Art.png

Experience

2022–PRESENT • SENIOR WRITER / STRATEGIST

CJRW • LITTLE ROCK, AR

A free-range creative working across departments and media types, my current responsibilities include the following:

  • Developing and presenting strategies to expand the reach of client brands across channels

  • Concepting, writing, casting and aiding production on major TV, connected TV, digital video and radio campaigns

  • Writing and helping develop interactive digital products for web and social media

  • Collaborating with other departments to produce consistent campaign materials and maintain brand standards 

  • Writing, coordination and FCC compliance for all livestream broadcasts, sweepstakes and contests

  • Leading team-wide planning meetings for significant projects 

  • Representing the agency in panel discussions and speaking engagements

  • Working directly with creatives, account executives and clients to create, implement and measure campaigns

2021–2022 • SOCIAL MEDIA CONTENT DIRECTOR

CJRW • LITTLE ROCK, AR

Accountable for all social media content for all clients, the responsibilities for my current position include the following:

  • Reviewing and approving all social media content across the agency

  • Directly leading a team of artists, writers and coordinators from project kickoff to content delivery to performance reporting

  • Creating first concepts for social media campaigns and assets, as well as presentation documentation for new and existing clients

  • Tracking all content performance and adapting strategy as needed in light of audience response

  • Using content performance and audience data as the starting (and ending) point for creative projects, proposals and concepts

  • Encouraging a positive, creative and energetic atmosphere

  • Assisting other departments with concepts, writing and consultation as needed

  • Leading team-wide, content planning meetings for all significant projects

  • Representing the agency in panel discussions, public events and speaking engagements (mostly about digital marketing topics)

2017–2020 • SENIOR COPYWRITER

CJRW • LITTLE ROCK, AR

Working across departments at CJRW, my responsibilities included the following:

  • Developing and presenting first concepts for campaign creative

  • Collaborating with multiple teams and departments to achieve creative goals and brand consistency

  • Communicating first concepts to clients in presentations and meetings

  • Leading the creation of proposals, briefs, contracts, FCC compliance initiatives and documentation for all digital projects

  • Working directly with artists, writers, account executives, managers and clients to create, implement and measure campaigns

2010–2015 • CREATIVE DIRECTOR

MOTHLITE MEDIA (now Wonder & Wit) • CLEVELAND, MS

As Creative Director, my responsibilities included:

  • Concepting, creative direction and copywriting for all projects

  • Managing accounts and writing contracts 

  • Front-end web development (HTML, CSS, Flash/AS3)

2004–2010 • FREELANCE WRITER/EDITOR

CLEVELAND, MS

As a freelancer during this time I worked on various projects, including:

  • Writing/editing for various magazines, newspapers, websites, books, program grants, grant reports, online newsletters and blogs

2004–2006 • CREATIVE WRITING INSTRUCTOR

COMMUNITIES IN SCHOOLS • GRENADA, MS

As a creative writing instructor for CIS, my duties included:

  • Teaching three sections of creative writing classes per semester

  • Editing and developing 15 poetry anthologies for various CIS writing programs in Mississippi 

Education

ENGLISH B.A. 

Delta State University, Cleveland, MS 

POLITICAL SCIENCE B.S.

Delta State University, Cleveland, MS 

bottom of page