Night Writer
I’m Josh, a writer and idea person living in Little Rock. My best attribute is pathological enthusiasm. Whatever your project, consider me obsessed until it’s done.
For 15+ years, I’ve built brands from the front lines in a fast-paced agency environment. Meaningful creative and brand engagement are my specialties.
Take a moment to check out my recent work samples. Feel like a good fit? Get in touch and tell me more about your project or position.
Josh Walker
Broadcast tV
While my background is mostly in digital, I've been fortunate to be involved in all aspects of Broadcast TV production. From concepting to writing, casting to prop creation and so on, I was deeply in the weeds on all the following projects. Chaotic, high-stakes productions are my flow state, and I'm obsessed with the details.
Social Media
In the rapid-response world of social media, brands have some their most meaningful (and meaningless) interactions with audiences. The winning formula is engaging content and diligent social listening. Good brands come to life when you mention them, and good fans seek their attention.
livestream Broadcasts
When done right, livestream broadcasts can be algorithm-cracking, neutron stars of user engagement. Synthesizing pre-recorded content and live responsive engagement, each of the following broadcasts set new milestones for live engagement for the account. The most successful of these produced more than 20,000 comments in less than 20 minutes. All broadcasts were conducted and moderated by our in-house teams. Project descriptions and live links are featured below.
The first in an attempt to create a highly engaging, regular-interval event on Facebook Live, this 18-minute event produced more than 22,000 comments and an engagement-rate-per-impression over 2000%. The video was pre-recorded, but all audience engagement was live and handled by a team of 10 moderators, responsible for the real-time selection and notification of winners, a protocol for which I was responsible for creating while ensuring FCC compliance for the Arkansas Scholarship Lottery.
DUTIES: Strategy, Concept, Creative Direction, Script, Casting, Talent Direction, Broadcast Direction, Real-Time Engagement
With a limited budget and some non-negotiable, non-local talent to be featured at the client’s insistence (Barrett Baber), this 20-minute Facebook Live holiday special for the Arkansas Scholarship Lottery livestream broadcast was the most engaging in the client’s history at the time. A social media giveaway was launched in advance of the event on Facebook, and the winners were announced during the broadcast.
DUTIES: Strategy, Concept, Creative Direction, Script, Talent Direction, Broadcast Direction, Real-Time Engagement
The first in an attempt to create a highly engaging, regular-interval event on Facebook Live, this 18-minute event produced more than 12,000 comments. The video was pre-recorded, but all audience engagement was live and handled by a team of 10 moderators, responsible for the real-time selection and notification of winners, a protocol for which I was responsible for creating while ensuring FCC compliance for the Arkansas Scholarship Lottery.
DUTIES: Strategy, Concept, Creative Direction, Script, Real-Time Engagement Direction
